Discover how Benton Crane (CEO of Harmon Brothers) discovered he had a blind spot, and how he realized the importance of having team members “show their face” when talking about politics and any other controversial subject (14 minutes).
CEO BLINDSPOTS PODCAST GUEST: Benton Crane. He is the CEO of Harmon Brothers, the company behind the most viral ads in internet history. The company has been featured on The Wall Street Journal , ABC’s Nightline, The New York Times, Forbes, and many more publications. The team at Harmon Brothers are the masterminds behind well-known advertising campaigns that include Squatty Potty, Purple Mattress, FiberFix, Chatbooks, Poo~Pourri and also Orabrush’s “Bad Breath Test” which was such a massive success that it is now taught as a case study in business schools all over the world.
Benton had success leading a team that created ads that have collectively gotten over 1.5 billion views and helped drive over $ 350+ million in sales. Awards include Ad Age Funniest Viral Video, and Unruly Media’s Top 20 Most Viral Ads.
As CEO, Crane believes in bringing excellence to everything he does. Starting his career as an automotive repair mechanic, he was honored as the #1 student mechanic in Utah and #2 in the nation. This knack for diagnosing and solving problems led him to study economics and data analytics. In 2011, he was hired by Deloitte in Washington DC where he served as a consultant with various clients across the national intelligence community.
For more information about Harmon Brothers and Benton Crane, visit https://harmonbrothers.com/press#
CEO BLINDSPOTS HOST: Birgit Kamps. She started and sold HireSynergy LLC (an “Inc. 500 Fastest Growing Private Company” and a “Best Company to Work for in Texas”), held 3 terms as a Board Member of the Gulf Coast Workforce Commission, was the Chair of the Gulf Coast Workforce Education Committee, and is currently the CEO of Hire Universe LLC. In addition, Birgit is the host of the “CEO Blindspots” podcast which was recognized in 2020 by Spotify for having the “biggest listener growth” in the USA (by 733%), and having listeners in 11 countries; https://ceoblindspots.com/